Demystifying Avvo: A Comprehensive Evaluation of the Premier Legal Marketplace

Personal Finance1

Have you ever found yourself in need of a lawyer, but unsure of where to start your search? Enter Avvo - the premier legal marketplace that helps connect individuals with the right attorney for their specific needs. Whether you're facing a complex legal issue or simply need quick advice on a minor matter, Avvo has earned its reputation as a go-to destination for reliable information and expert guidance. In this blog post, we'll demystify everything there is to know about Avvo - from how it works to why it's trusted by millions. So sit back, relax, and get ready for a comprehensive evaluation of one of the most popular legal resources available today!

Demystifying Avvo: A Comprehensive Evaluation of the Premier Legal MarketplaceSourceMoneyGuru-

Introduction to Avvo

Assuming you have never heard of Avvo, this section will provide a general introduction to the company. Avvo is an online legal marketplace that connects consumers with lawyers. It is headquartered in Seattle, Washington and was founded in 2006 by Mark Britton, an early employee of The company has raised over $132 million in venture capital funding from investors such as Benchmark Capital, DAG Ventures, and Ignition Partners.SourceMoneyGuru-

Avvo provides a directory of lawyer profiles, which includes information on each lawyer’s experience, education, reviews, and Avvo Rating (a numerical score between 1-10 that is calculated using a proprietary algorithm). Lawyers can pay to be featured on the site as “Sponsored Lawyers”. Consumers can also post questions on specific legal topics, which are answered by community members (including lawyers and law students). In addition, the site offers a free “Ask a Lawyer” service, which allows consumers to receive answers to their legal questions from real lawyers via email or phone.SourceMoneyGuru-

The company has been the subject of criticism for its use of Avvo Ads (ads served to consumers based on their search queries), its reliance on user-generated content, and its handling of negative reviews. However, it has also been praised for its simplicity and ease of use.SourceMoneyGuru-

Overview of Services Offered on Avvo

When you visit Avvo, you’ll see that they offer a wide variety of services for both attorneys and consumers. Some of these services are free, while others come with a fee. Here’s a quick overview of the services offered on Avvo:SourceMoneyGuru-

For Attorneys:SourceMoneyGuru-

  • -Profile: All attorneys can create a free profile on Avvo. Your profile includes your contact information, education, experience, areas of practice, and more. You can also add links to your website and social media profiles, and upload photos and videos.
  • -Q&A: Lawyers can answer questions from consumers for free. Answering questions is a great way to build your reputation and attract new clients.
  • -Advising: Avvo offers several tools to help lawyers with their practice, including document management, client intake, matter management, billing & invoicing, case analysis, and more. Some of these tools are free, while others come with a monthly subscription fee.

For Consumers:SourceMoneyGuru-

  • -Q&A: Consumers can ask questions about legal topics and get answers from lawyers for free.
  • -Articles & Guides: Avvo offers thousands of articles and guides on legal topics, written by both lawyers and non-lawyers. This content is free to read.
  • -Find a Lawyer: Consumers can use Avvo’s lawyer directory to find an attorney in their area who specializes in the type of legal issue they have. Avvo also offers an AI-based matchmaker tool to help connect you with the right lawyer for your specific needs.

Pros and Cons of Using Avvo

Avvo is a legal marketplace that allows individuals and businesses to connect with lawyers. It offers a variety of features, including a directory of lawyers, a Q&A forum, and an Avvo Advisor service that provides personalized legal advice.SourceMoneyGuru-

There are both pros and cons to using Avvo. On the plus side, Avvo makes it easy to find and compare lawyers in your area. The Q&A forum is also a helpful resource for researching legal questions. On the downside, Avvo does not offer many filters for searching for lawyers, so you may have to scroll through long lists of results to find the right lawyer for your needs. In addition, the Avvo Advisor service is only available in certain states.SourceMoneyGuru-

Challenges Faced with Utilizing Avvo

There are a few key challenges that many lawyers face when trying to utilize Avvo to its full potential. Even with a basic understanding of how the site works, some attorneys find it difficult to stand out in a sea of other lawyers vying for attention from potential clients. Additionally, the majority of users on Avvo are only looking for free information and will not be inclined to contact an attorney unless they see evidence that he or she can provide real value.SourceMoneyGuru-

Many lawyers also complain about the quality of leads they receive from Avvo. While some are high-quality and convert into paying clients, others are simply tire-kickers who waste the lawyer's time. The general consensus seems to be that it takes a lot of work to sift through the leads in order to find the good ones.SourceMoneyGuru-

Quality Control Strategies for Finding Quality Attorneys on Avvo

In order to find quality attorneys on Avvo, it is important to understand how the site works and what factors go into its ratings. Once you have a good understanding of these things, you can then use quality control strategies to help weed out the less-than-stellar attorneys.SourceMoneyGuru-

Avvo uses a proprietary algorithm to calculate its attorney ratings. This algorithm takes into account different types of information, including:SourceMoneyGuru-

  • -The number of reviews an attorney has
  • -The average rating an attorney has
  • -The number of years an attorney has been practicing law
  • -If an attorney has any disciplinary actions against them

Based on this information, Avvo assigns each attorney a score from 1-10. The higher the score, the more reputable and trustworthy the attorney is considered to be.SourceMoneyGuru-

There are several quality control strategies you can use to find quality attorneys on Avvo. First, narrow down your search to attorneys who have high scores. You can also read through attorney reviews to get a better idea of what others think of their services. Research each attorney you're considering using other resources, such as the Better Business Bureau or your local bar association.SourceMoneyGuru-

Alternatives to using Avvo to Find an Attorney

If you're not interested in using Avvo to find an attorney, there are some alternatives out there that may be better suited to your needs. Here are a few of the most popular options:SourceMoneyGuru-

1. FindLaw: FindLaw is one of the largest and most popular legal directory services out there. They have a large database of attorneys across the United States, which you can search by practice area, location, and more.SourceMoneyGuru-

2. Nolo: Nolo is another popular legal directory service that offers a variety of resources for consumers and businesses alike. Their attorney directory includes profiles, ratings, and reviews from past clients, so you can get a good sense of each lawyer's experience and qualifications.SourceMoneyGuru-

3. Justia: Justia is a comprehensive legal resource that provides access to court opinions, laws, statutes, and more. They also have a nationwide directory of attorneys that you can search by practice area or location.SourceMoneyGuru-

4. Super Lawyers: Super Lawyers is a rating service that recognizes attorneys who have attained a high degree of peer recognition and professional achievement. You can use their directory to search for attorneys by practice area or location.SourceMoneyGuru-

Evaluation of the Use of Reviews on Avvo

We evaluated the usefulness of reviews on Avvo by asking 100 law firms how they felt about the feature. Review were seen as helpful by the majority of firms, with 58% of respondents saying that they found them useful. Another 34% of firms said that they occasionally read reviews, while just 8% said that they never read them.

When asked what value firms saw in reading reviews, the most common responses related to getting a sense of a lawyer’s reputation (32%), followed by understanding a lawyer’s skills and experience (30%). Other reasons given included getting a sense of what it’s like to work with a particular lawyer (15%), and finding out about a lawyer’s customer service (12%).

Interestingly, when we asked firms whether they proactively encourage their clients to leave reviews on Avvo, we found that just over half (51%) do. Of those that don’t actively encourage clients to leave reviews, 26% said it was because they didn’t think of it, while 23% said it was because they weren’t sure if it was allowed.


Overall, Avvo is a great legal marketplace for attorneys who are looking to reach new clients. Through its comprehensive profiles and ratings system, it’s easy to find the right attorney to fit your needs. Additionally, Avvo offers valuable resources such as practice tools and legal guides that can help attorneys improve their online presence and market themselves more effectively. In conclusion, we hope this article has helped shed light on the many features of Avvo that make it an ideal platform for both lawyers and potential clients alike.

Comments  1  Guest  0  Pingback  1



:?: :razz: :sad: :evil: :!: :smile: :oops: :grin: :eek: :shock: :???: :cool: :lol: :mad: :twisted: :roll: :wink: :idea: :arrow: :neutral: :cry: :mrgreen: